Ini Dia Kreator TikTok Pertama yang Raih 100 Juta Followers


 Figur Charli D'Amelio belakangan ini sudah sukses mengambil alih perhatian khalayak. Faktanya, ia jadi inisiator TikTok pertama yang sukses mempunyai 100 juta pengikut.

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Dalam jumlah itu, Charli sukses melampaui jejeran figure khalayak yang lain tergabung di basis ini, seperti Will Smith, The Rock, Selena Gomez, bahkan juga Kylie Jenner dan Ariana Grande.


Diambil dari The Verge, Senin (23/11/2020), perolehan ini termasuk cepat di basis sosial media. Karena, Charli sukses raih 100 juta pengikut di TikTok dalam waktu satu 1/2 tahun saja.


Selaku perbedaan, inisiator content di YouTube minimal memerlukan waktu 14 tahun untuk mempunyai 100 juta subscribers. Karena itu, perolehan ini sukses menulis rekor baru.


Charli sendiri dijumpai mengupload content pertama kalinya di TikTok pada pada Mei 2019. Tetapi, ia sudah aktif di Musical.ly semenjak 2018 saat sebelum menyatu jadi TikTok.


Tetapi selain itu, perolehan ini bukan hanya penting untuk Charli selaku seorang inisiator, tetapi TikTok selaku program sosial media.


Faktanya, TikTok bisa disebutkan sekarang sudah jadi salah satunya basis sosial media yang semakin disukai. Hal tersebut bisa disaksikan juga dari jumlah unduhan yang naik terus.


Perusahaan analitik Sensor Tower memberikan laporan pada Apri 2020, basis TikTok sudah didownload lebih dari dua miliar kali secara global.


Mencuplik situs Tech Crunch, Kamis (30/4/2020), pada kuartal pertama 2020 saja, TikTok didownload 315 juta kali baik di App Store atau Google Play.


Jumlah unduhan TikTok pada kuarta ini melebihi unduhan WhatsApp yang banyaknya 250 juta kali.


Menurut Sensor Tower, jumlah unduhan TikTok terbanyak dikerjakan oleh pemakai yang berada di India, Tiongkok, dan Amerika Serikat. Walau demikian, perlu dimengerti jumlah unduhan 2 miliar ini tidak sama dalam jumlah pemakai aktif.


"TikTok jadi program pertama, ada di belakang Facebook, WhatsApp, Instagram, dan Messenger yang sukses melebihi 2 miliar unduhan semenjak 1 Januari 2014," kata faksi Sensor Tower ke Tech Crunch.


Beberapa program dari Google --sang pengembang Android-- seperti Gmail dan YouTube sudah didownload lebih dari 5 miliar kali. Tetapi, ke-2 program ini terus dipasang langsung (pre-install) di umumnya handphone dan tablet Android.


Untuk ByteDance --perusahaan induk TikTok-- pasti perolehan ini memberikan keuntungan. Masalahnya jumlah penghasilan juga bertambah.


Apa lagi berdasar data, secara keseluruhan, beberapa pemakai habiskan seputar USD 456,7 juta pada kuartal ini, naik dari USD 175 juta daripada lima bulan kemarin.


Umumnya dari penghasilan itu diterima dari beberapa pemakai yang berada di Tiongkok. Sesaat, pemakai di Amerika Serikat belanjakan USD 86,5 juta di TikTok, membuatnya selaku pasar paling penting ke-2 untuk TikTok.


Seorang pakar taktik di Sensor Tower Craig Chapple menjelaskan, tidak seluruhnya unduhan memiliki sifat organik. Apa lagi, TikTok yang dikeluarkan di luar Tiongkok pada 2017 ini sudah terjebak dalam kampanye pemerolehan pemakai besar.


"Tetapi, pandemi Covid-19 ikut menggerakkan orang untuk cari program baru (terhitung TikTok)," ucapnya.


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